Negroni is a classic Italian cocktail made with equal parts gin, sweet vermouth, and Campari. It is known for its bitter and complex flavor profile.
Negroni recipe
Stir into glass over ice, garnish and serve.

The Negroni is famous for its firm bitter edge, but it is more than just bitterness. Gin adds herbal lift and dryness, sweet vermouth brings spice and richness, and Campari delivers the drink’s signature bitter-orange backbone. Together they create a cocktail that is bright, deep, and remarkably structured.
If you are new to it, the first sip can feel intense. By the second or third, the balance usually clicks.
Orange is not just decorative here. Its oils pull the drink together, softening the bitter notes and highlighting the vermouth’s sweeter, spiced side. A thin peel works well, but a broader strip gives a more fragrant result.
Serve it properly cold, with enough ice to maintain temperature. A Negroni that warms up too quickly can start to feel heavier and less precise.
The most widely repeated story places the Negroni in Florence around 1919, when Count Camillo Negroni supposedly asked for a stronger Americano by swapping soda water for gin. The exact details are hard to verify completely, but this account remains the most credible and commonly accepted origin.
Its staying power comes from simplicity: three equal parts, instantly recognizable flavor, and endless room for subtle variation through different gins and vermouths.
For a non-alcoholic version, combine a bitter red aperitif alternative with a zero-proof gin-style spirit and a non-alcoholic sweet vermouth substitute in equal parts. Stir over ice the same way and finish with orange peel. The result will not be identical, but it can deliver the same bitter-citrus snap and aromatic depth that make the original so appealing.